Cutting costs: maximizing results

Cost-cutting is no longer de rigueur; we must be seen to be 'rationalising' and 'making efficiencies'. Whatever we call it though, one way or another, the aim of being in business is to give your customers what they want, so that they will pay what it is worth and do this as cheaply as you possibly can. That's why cost-cutting is still just as relevant today as it ever was. What has changed, is the necessity for it to be inextricably linked with a reduction in service, qualit